There is no doubt that you need a huge amount of billions of dollars to make the name of Samsung number one worldwide in several industries in the consumer electronics ranging from TV screens and via smartphones and tablet computers .. but how much Samsung spends on marketing ?
This graph of analyst Benedict Evans tells us that Samsung paid about $ 14 billion on marketing in 2013 .
This figure could have been huge for Samsung to buy Motorola for smartphones . It is equal to three times the size of the market HTC Corporation of Taiwan , which is greater than the GDP of the State of Iceland ! .
Samsung marketing budget each year, more than its predecessor , last year was more than three times the previous year , which is four times as much each of Apple and Microsoft together . Apple spends only 0.6% of their income on advertising, while the Samsung spend of 5.4 % of revenues for the same sector , which is nearly ten times more than it spends its rival Apple.
This graph for spending on marketing for years prior to the Samsung compared to competitors such as Apple and Dell and Microsoft, HP, or even companies Amlaguet paid generously on marketing such as Coca-Cola.