Louis Vuitton, or LV for short, is a French fashion house and luxury goods company founded in 1854 by Louis Vuitton. .The brand’s LV monogram appears on most of its products, from luxury bags and leather goods to ready-to-wear, shoes, watches, jewellery, accessories, sunglasses and books. Louis Vuitton is one of the world’s leading international fashion houses. It sells its products through independent boutiques, the rental sections of department stores, and through the e-commerce section of its website.
Louis Vuitton was named the best luxury brand in the world. Its 2012 valuation was US$25.9 billion. The 2013 valuation of the brand was US$28.4 billion on revenues of US$9.4 billion. The company operates in 50 countries with more than 460 stores worldwide
In the mid-nineteenth century, Louis Vuitton was a store selling travel bags and luggage. In the twentieth century, the company began to expand and succeed, and as a result, the company entered the world of fashion in the mid-twentieth, and incorporated writing letters on wallets and bags, and this was a significant step in its history. Louis Vuitton was born on August 4, 1821, he moved to Paris in 1835, but he went on foot due to its cancellation, and by working with a set of jobs to pay for the trip, and upon his arrival he worked for a bag maker, and following his reputation he was chosen by Emperor Napoleon III to be The private manufacturer of his wife, and after working for the royal class, he had a good background in making bags, after which he began to lay the foundations of the company. The company was founded (1853) in Paris, producing the first set of bags that were flat-bottomed made of lightweight Trianon, and after it met with great success, many bag makers began imitating its products. The company participated in the International Exhibition in 1867, and the cloth designs were changed from Trianon to beige and brown striped cloth to protect the products, and this was in 1876, and the first store was opened in 1885 in London, and because of the spread of imitation of his products, he manufactured bags of damier cloth, after that he died in 1892 and his son took over Administration. (1893-1936) George Fitton worked to expand the company to become its branches in the world, and he displayed his products at the Chicago World Fair, (1893-1896) he obtained patents all over the world. And his products contain flowers instead of writing letters on the cloth, and he was also able to go to the United States and sell the products, in 1901 the company produced a steamer bag, which is placed inside the bags. In 1914, George Fitton opened a store on the Champs-Elysees, selling travel accessories, and it was the largest store at that time. Stores were also opened in some cities such as (New York, Bombay, Washington, London and Alexandria). To carry bottles of champagne, followed by a suitcase by the name of Speedy, 1936 George died and was succeeded in management by his son Gaston. (1936-2000) Leather was used extensively, starting from wallets to large luggage, 1959 The agreement was renewed, 1966 A cylindrical bag was produced that is still in use until this time, 1977 The company’s annual revenues reached 10 million US dollars due to owning two stores, a year later it opened Stores in Tokyo and Osaka, 1983 The company joined the World Cup and was specialized in yacht racing, and the company then expanded to open a branch in Taiwan and then in South Korea. In 1987 Moet et Chandon-Hennessy entered into a contract with Viton, 1988 the company’s profit increase reached 49%, 1989 Viton had 130 branches around the world, 1992 a branch was opened in China, 1996 a centenary ceremony was held. The first store in Africa was opened in Morocco in 2000, after which a film festival auction was held in Italy, to sell a makeup bag produced by Sharon Stone, and the profits were given to the AIDS Research Foundation. In 2001, bags were produced, some of which bear the company’s logo, and others bearing the name of the bag, such as (speedy-keep all), and were not available to the general public. The first piece of jewelry was designed by Jacobs in that year. A company was opened in Tokyo to design Christmas decorations for windows in 2002, and in 2003 a set of cloth bags and accessories was produced that contained 33 colors on a white and black background. In the same year, stores were opened in Moscow, Russia, and New Delhi, India. In 2004, the 150th party was held, stores were opened in New York, and the first store in Shanghai, in 2005 they reopened the Champs-Elysées store, which is the largest store in the world. Louis Vuitton has marketed to celebrities and has used famous models and actresses such as Jennifer Lopez, Hayden Christensen and most recently Angelina Jolie in its marketing campaigns. Breaking with the usual tradition of using supermodels and celebrities to advertise its products, on August 2, 2007, the company announced that former Soviet leader Mikhail Gorbachev would appear in an advertising campaign with Steffi Graf, Andre Agassi, and Catherine Deneuve. Many rappers, most notably Kanye West and Juicy J are mentioned in some of the company’s songs. And in 2008, Louis Vuitton released the Damier Graphite canvas. The canvas features the classic Damier pattern but in black and gray, a masculine look and an urban feel. And in 2010, Louis Vuitton opened what it described as one of the most luxurious boutiques in London.
Louis Vuitton tops the ten most expensive international luxury brands
In the context of a race among the ten most expensive international brands, a source told Millward Brown Optimer that the Louis Vuitton brand has retained the top spot in the global ranking for the seventh year in a row as the most expensive brand in the world. Louis Vuitton, dating back to the mid-nineteenth century, is famous for its luxury leather industries , especially women’s handbags. This brand owns the famous French group LVMH Moët Hennessy Louis Vuitton, and the value of the French leather goods maker brand increased 7%, compared to 2011, to reach $ 25.9 billion.
